Quote:
Originally Posted by abookreader
Getting stuck in the hardback, paperback declining price model is the traditional method of publishing that you are trying to force onto an evolving and dynamic market. It is quickly becoming a new market and new markets have new rules.
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All I've done is point out that folks who pay the top price set the market, not those who complain about prices. It is not the publishers alone, but the millions of folks buying the hard back books at $20 and more who set the price.
All discussion about the cost of production is moot. Pricing is not about the cost of production.
Given that ebooks sales have continued their rapid rise, even after the Agency pricing model went into effect -- I see no evidence that $9.99 was the top price that a mass market would pay for ebooks.
We can holler back and forth at one another about how much ebooks SHOULD cost, or how much cheaper they are to produce. And it won't matter a hill of beans. The only thing that's going to matter is what the millions of folks paying top dollar do.
The few exceptions to the rule, doesn't change the reality that folks here who think $14.99 for an ebook is OUTRAGEOUS -- were not folks who spent $25 for hard back books.
All those other folks trying to break into the business, and enabled by technology, will be doing their best to sell their ebooks at the top price as well.
Lee