Quote:
Originally Posted by leebase
But, publishers care very much about those who DO buy those expensive books as that's where they make the lion share of their money. So it's not folks like ME that matter to the publishers as I'm just not in their target market.
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I'm really surprised no one has suggested that publishers are concerned as much about profitable volume as they may be about charging the most possible for a hard cover book.
Like you, Lee, I've never actually liked or bought many hard cover books: they are bulk, hard to handle and store; I have ALWAYS preferred paperbacks. Of these, trade paper are my preference ... but not when it's $20 vs $10. But I'd argue the publisher likes me anyway: they want to sell 2 hard cover, 5 trade paper and 25 mass paper ... as long as I am in that ecosystem, they're happy. And they probably do care about me.
I'd also suggest publishers are likely to find more "love" for ebook buyers in 2011 as a number of the major publishing houses have admitted 10% of their 2010
revenues are coming from ebooks. Anyone believe that percentage will go down in 2011? 2012? Publisher's love is in the air ... can you feel the earth move, baby?