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At any rate, one almost has to come up with the conclusion that they intend to expand e-book sales to include Borders.com, and base it on DE/ePub not Sony's BBeB (although maybe BBeB will be used in the short run). Whether it's an expanded store or just Borders getting to use the Connect engine is not clear. But surely Borders doesn't intend to commit to another closed system with the Reader, and instead expects to sell ePub e-books to multiple future devices with complete interoperability. We can hope so anyway.
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This sounds a bit optimistic to me, but I certainly hope you are right. Seems that if the DE is not ready for the Sony Reader by the time Borders.com and Sony partnership is launched (Jan, Feb?) initial offerings would be in the BBeB format. I am afraid they would stay that way.
By the way what does BBeB stand for?