hey Jaxx, eternal summer, yes-- Hawai'i here! I take it you're in FL?
I started by reviewing smashwords books, and, just this past September, stepped it up a notch with my own review blog. Now I post my reviews on Amazon and Smashwords (if I am able) and Goodreads (if the book is already listed). It's a (time-consuming) hobby, but I've gotten mostly nice feedback and I've read some great books I may not normally have chosen