E-readers will not result in crystal clear whites; That's not how the screen works. The K3 is much "whiter" and "blacker" where it needs to be than its predeccesor, though, due to the Pearl-type screen.
You were expecting a bit too much, wanted a hardbound book's clear white pages. The kindle screen is much closer to a mass market paper back, though the three is probably brighter than a lot of newspaper. I've never made that comparison.
Next time, try demoing a unit in a local electronics store. Many have them on display.
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