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It is hardly a surprise that companies are having difficulties establishing pricing structures for e books. The problem cuts right to the basis of economic theory. It has been a while since I read about this gloomy science but isn't an assumption of unlimited need and limited resources the foundation of economics. With online distribution of books and music you effectively have unlimited resources but limited needs. A historical sellers market turns into a buyers market.
Chris Anderson has a look at this very interesting subject in his book "The Long Tail"
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