I think this is the stuff the put on a few flash drives (no, not the Lexar ones that use e-ink, some other ones). I ran across one in Fry's a year or so ago and was rather unimpressed. The color is good, nearly as my slightly color-blind eyes can tell, but the background was a similar gray to an old LCD watch, except that it was a little ... sparkley. I don't know how else to describe it: it appeared to have facets and sparkle like glitter, but pretty muted. On the whole, not all that great a reading medium.
Now that
was a year or so ago, and I'm not entirely sure it was the same stuff (pretty sure, but not entirely), and who knows where they might be after a year, so salt that to taste.
