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I can only speak for the stores in DeKalb, IL...but this is my experience there. The staff at Borders know NOTHING about ebook readers, and they have a quota of them they're supposed to sell. I've got personal experience with this one, as one of the guys who works there is on my Facebook...and one of the bigger reasons we went to DeKalb yesterday was so I could give him a crash course on ebook devices and formats. He thought Kindles read ePubs....
Best Buy...they had working demos of the 950 and the 350 out - by working models I mean they were tethered to the display, but all the functions except wi fi were fully functional. I played with the 950 for several minutes. However, it took the poor sales associate about ten minutes to find a boxed model (it was locked in a case reachable only via ladder on top of a ledge.). The Kindle display was under glass, untouchable, and I didn't see a Nook there at all. (But, I wasn't looking for one so I could have missed it...).
Barnes & Noble is the big winner in DeKalb. The Nook Color is the first thing you see when you walk in the door, along with a big colorful display of cases, lights, and other accessories for both the Classic and the Color. Usually there is also a sales associate walking around armed with one or the other of the devices, too. The time before this, there was also a big tray of cookie samples. That time I was greeted as I walked in, offered a cookie sample, and then asked if I'd seen the Nook. This time, no associates were around; and I played with the Nook Color for several minutes without being accosted, LOL.
I think it just depends on the store, and management of said store. I want to take the manager of the DeKalb Borders and hit him over the head with the Nook display from the BN across the street til he gets the point...
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