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aagstn · 11-21-2010, 08:19 PM

The thing to remember though is the iPad is a $500 minimum device. There is definitely room in the ereader market for a $250 and under color reader and I think B&N has a hit on their hands with the nookcolor. People wanting an iPad will buy an iPad, but I think there is a market for affordable color ereaders and I think B&N has a good chance to tap into it.

I think you will see just how right they were when Amazon launches their color LCD reader next year to try and stop B&N from stealing ebook market share away.

11-21-2010, 08:19 PM	#3
aagstn Evangelist Posts: 422 Karma: 1004351 Join Date: Jun 2007 Device: Kindle Paperwhite 3, iPad mini 2	The thing to remember though is the iPad is a $500 minimum device. There is definitely room in the ereader market for a $250 and under color reader and I think B&N has a hit on their hands with the nookcolor. People wanting an iPad will buy an iPad, but I think there is a market for affordable color ereaders and I think B&N has a good chance to tap into it. I think you will see just how right they were when Amazon launches their color LCD reader next year to try and stop B&N from stealing ebook market share away.