Quote:
Originally Posted by SensualPoet
Here's a stat for you: Apple stores have higher per square foot sales than Tiffany's. They have more staff per customer than any retail operation I know of ... and the stores are packed all the time with customers poking, prodding and buying. You'd think some bright bulb in the other electronic retail space might wander over to an Apple store one day and say .. "we could do that". Alas, it hasn't happened yet.
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You can only do that with a
very high margin item, a fair number of believers in a brand name, and enough money to prevent clones. Apple managed this by selling sizzle.
You can usually find one or two examples of this in any business.
It did happen and failed in the electronics industry. ComputerLand was a good example. Knowledgeable staff backed by even more knowledgeable technicians.
But computers became a commodity and that business plan failed.
I would guess that the Apple stores have a high turnover in sales or that those employees are not that sharp.
It's the same reason why you rarely get good support on any product. By the time a good support person requires the needed knowledge and experience they have asked "Is it turned on" and found a "no" answer a billion times. They get bored and either move to a higher tier or become independent consultants.
Only the new guys and the dolts are left behind.