Quote:
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Digital Editions works in conjunction with Adobe Digital Editions Protection Technology (ADEPT) digital rights management, a "new, hosted content protection service to guard publisher's rights while maintaining superior ease-of-use for consumers."
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... Modern day Snake Oil salesmen, but "ADEPT" makes a pretty label for the bottle. Unfortunately they're selling it to the publishers but making the end consumer drink the stuff.
Hilarious article though Adobe might want to reconsider their spokesman. It appears to me the only "stupid thing" people did was purchasing the DRM laden content from Adobe in the first place.