Originally Posted by Rebo
I would like to see the actual data to back this up. Data from the PubTrack on US book consumer trend 2009 tells a different story:
http://www.slideshare.net/PubTrack/b...er-trends-2009
http://www.slideshare.net/PubTrack/p...crunch-bea2009
The data indicates the following:
1) 43% of book buyers are male; 57% are female. 35% of the books ae purchased by men and 65% are purchased by women.
2) Out of the female buyers, 39% are 30 - 54 yrs old, 19% 65+ yrs old, 15% 55-64 yrs old, 19% 13-29 yrs old
2) 1.6% of the all formats sold are e-books.
3) For female age group 30-44, e-book purchase is 1.7%.
The data shows there are more female book buyers. Also, % ebooks purchased by women is on par with the overall % ebooks sold. At least in the US, I can't find data substantiating the rich wealthy male are supporting the ebook market. In fact, it seems to be the opposite. |