MobileRead Forums - View Single Post - Wealthy males supporting e-books market

Rebo · 11-21-2010, 12:22 PM

I would like to see the actual data to back this up. Data from the PubTrack on US book consumer trend 2009 tells a different story:

http://www.slideshare.net/PubTrack/b...er-trends-2009
http://www.slideshare.net/PubTrack/p...crunch-bea2009

The data indicates the following:
1) 43% of book buyers are male; 57% are female. 35% of the books ae purchased by men and 65% are purchased by women.
2) Out of the female buyers, 39% are 30 - 54 yrs old, 19% 65+ yrs old, 15% 55-64 yrs old, 19% 13-29 yrs old
2) 1.6% of the all formats sold are e-books.
3) For female age group 30-44, e-book purchase is 1.7%.

The data shows there are more female book buyers. Also, % ebooks purchased by women is on par with the overall % ebooks sold. At least in the US, I can't find data substantiating the rich wealthy male are supporting the ebook market. In fact, it seems to be the opposite.

11-21-2010, 12:22 PM	#30
Rebo Groupie Posts: 173 Karma: 392 Join Date: Jul 2010 Device: nook, nook color, kindle 3, Ipad 2nd gen, Nook HD+, Iphone 4S	I would like to see the actual data to back this up. Data from the PubTrack on US book consumer trend 2009 tells a different story: http://www.slideshare.net/PubTrack/b...er-trends-2009 http://www.slideshare.net/PubTrack/p...crunch-bea2009 The data indicates the following: 1) 43% of book buyers are male; 57% are female. 35% of the books ae purchased by men and 65% are purchased by women. 2) Out of the female buyers, 39% are 30 - 54 yrs old, 19% 65+ yrs old, 15% 55-64 yrs old, 19% 13-29 yrs old 2) 1.6% of the all formats sold are e-books. 3) For female age group 30-44, e-book purchase is 1.7%. The data shows there are more female book buyers. Also, % ebooks purchased by women is on par with the overall % ebooks sold. At least in the US, I can't find data substantiating the rich wealthy male are supporting the ebook market. In fact, it seems to be the opposite.