I have been travelling way too much recently with Qantas and most times they didn't even notice I was reading on a Kobo, in those cases I continued to read during takeoff/landing.
Once I was asked to switch it off and the airborne waitress insisted that I make the screen go completely white otherwise it "must still be on, there is text on screen", she carried on for 15 minutes, talking over me whenever I would try to explain how it works "...you know how an etch-a-sketch works...", she even took it away to show the captain in case he decided I would not be able to fly with this dangerous device. When she came back she informed me that since the words "Powered Off" appear on screen she was giving me the benefit of the doubt.
Since then I drop it in the seat pocket until the captain gives his "all passengers and flight crew should now be seated with their seat belts fastened" warning, then I know i'm safe to read without some dozy Luddite interfering.
Flying to NZ next week, it will be interesting too see how the legendarily laid back AirNZ staff handle it, especially given the on board entertainment system on AirNZ can be used during take-off and landing.
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