Quote:
Originally Posted by HarryT
Once it is in shape the publisher's marketting and publicity machine swings into action
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Just as a point of interest (because you can never hear too much about how weird the publishing biz is):
Marketing often gets involved before the editor even accepts the book. Most of the majors run the book past the sales folks, crunch some numbers, and decide whether they think it will make money. Once the editing process begins, those same numbers determine things like initial print run, position in the upcoming catalog (front page for winners, mid-list, also-offered), how much to spend on the cover, how many review copies to send out to which reviewers.
The initial assessment from marketing can impact the book's entire future before the publisher even buys the book.