Quote:
Originally Posted by J. Strnad
The publisher gets the wholesale price, but the author's royalty is based on the retail price. Except that most author contracts give a certain percentage for normally-discounted books and a much lower percentage (such as half as much) for books sold at a higher discount, such as that demanded by B&N so that it can knock 45% off the list price of a bestseller. If the discount to the retailer is steep enough, it will count as a promotional price that pays the author nothing.
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See now, that last statement is just wrong! (I'm not saying it's incorrect, I'm saying it's not morally appropriate to do.)
The author writes the book. If the author gets paid $0 royalties for the book (or $0 credit towards their advance), then, the publisher should be paid $0 for providing the book to the retailer.