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Amazon may have a holographic ereader in their labs for all we know. I'm sure they're looking at everything that is out there.
But, so far amazon appears to have shied away from anything that compromises the best reading experience for readers -- no LCD, no touch screen -- so I expect they won't embrace color until it's ready, which means not this year. If I had to bet, I'd put money on them coming out with nothing new til next summer and making a modest price drop, like $15 or $20, to goose Xmas sales.
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