At the bottom of this page:-
http://www.amazon.com/gp/help/custom...deId=200555070
Quote:
Eligibility to Redeem a Kindle Book Gift
Kindle book gift notifications can be sent to any e-mail address. If the giver and the recipient do not live in the same country, the book may not available to the recipient due to copyright restrictions. In these cases the recipient will be given the option to request an exchange for gift credit on their Amazon.com account during the redemption process, or they may contact Customer Service for assistance in exchanging the book.
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I think they need to make this more obvious in the ordering process - not in the 'manual' - which, face it, lots of people wouldn't read. I just went looking for this.