[Xanthe]

Dominique D’Hinnin, Lagardère’s finance chief, told the Morgan Stanley TMT conference in Barcelona that while most paperback buyers were 50-something year old women of “average income”, e-book customers tended to be younger men, a more lucrative market.

“We don’t talk about the mass market yet. Most e-book buyers are males, 35 year old, with a lot of money. Basically it’s investment bankers,” Mr D’Hinnin said.