if you bought it from best buy, they have a 30 day price guarantee. Although the fine print says it has to be a B&M within a certain distance to the store, but most should give it to you if you bring in the ad. Just go to the store and say you found the unit on sale at a competitor and you would like the difference refunded, otherwise return it. There is no restocking fee.
Sony isn't going to do anything, it is not their responsibility since you purchased from a reseller and not directly from them.
Good Luck
---dcross9818
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