If you are wanting to read your own pdfs that you have created by a pdf creator then here you go. I use DeskPdf to convert documents on my pc via the print feature. When converting it gives you a choice of Standard (which does not support zooming) Webfile (supports zoom to some degree) or Printing which supports zooming totally using the left and right buttons. The files however are listed as outbind files with a hexadecimal ID but do zoom. I agree that B&N helpdesk people should be retrained by the product developement or tech engineers. So that my friends is how you can get the Nook to zoom PDF files. I hope it helps. I do not mean to promote DeskPdf but only use it as a reference.