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They're being so stubborn because they've formed a combination in restraint of trade to collude on prices, and are getting away with it. Corporations own the politicians and write the laws, so it's unlikely to change any time soon, unless the market changes drastically -- which would mean a whole lot of ebooks from non-cabal publishers (Baen, O'Reilly, the indies, etc.) selling, and the cabal publishers' books sitting unread. And even then, they might not change anything -- just treat it as proof that ebooks don't sell.
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