A bouquet of flowers to the fine people at iRex for their courage in embracing Amazon's launch of the Kindle reader. Karel Byloos, Community Manager at iRex:
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With the launch, Amazon created a significant hype and wave of interest in the media, and at this stage the first priority and concern for e-reader manufacturers is to develop the market rather than to compete for market share and in that perspective the entry of another big name like Amazon is certainly stimulating the market growth and will benefit all the current active players on the market.
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Well, if it wasn't for Amazon's proprietary e-book format, AWZ, which is based on the Mobipocket format but presumably uses a slightly different way to authorize e-books.
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Personally, I am bit puzzled by this and the choice of format and I wonder if the world really needs another. The Amazon owned Mobipocket format is already widely available and supported across many platforms including other e-readers like the Cybook and the iLiad. By supporting only a single format unique to Kindle, they have created another closed system.
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Read the full statement over at the
iRex Blog.
Related discussion: Amazon MobiPocket files and the Iliad