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I do take some comfort from learning that Amazon has sometimes acted to protect customer privacy when they get subpoenas. I wish, however, that the would make that policy explicit, and stronger. How about adding something like this to their privacy policy:
Amazon will not disclose information relating to the titles or content of the items purchased by our customers, or relating to their reading, listening, or viewing habits, except as required by a lawful order from a court of competent jurisdiction. Amazon also undertakes to challenge any such order to the extent that we think there is reasonable doubt as to the lawfulness of the order. In addition, if served with a subpoena or other request for such information, Amazon will, to the extent permitted by law, promptly inform the customer involved.
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