Quote:
Rail: But will e–books become more of a norm as time goes on?
Thompson: There’s no consensus on this issue. I interviewed many, many key players in the digital divisions of all the large publishing houses, as well as the medium and small size publishing houses and everyone is very interested in this topic but everyone has a different opinion about what will happen in the future.
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He interviewed... lots of people publishing houses... and they're not sure.
Translated from corporate-speak: "We have no idea how to maximize profits from ebooks, so we're telling everyone we can't tell how popular they're going to be."
I'm sure that, during the dawn of television, radio companies insisted that not everyone was going to bother with that new, expensive technology that only had access to a limited range of content.