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Old 11-15-2010, 02:01 PM   #9
Kali Yuga
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This is probably one of the more insightful articles on the changes I've seen in a long time. And here I was expecting some schlocky opinion piece in a no-name blog...


Quote:
Originally Posted by Sil_liS View Post
This is just another person being purposely misleading.
?!? To what end?


Quote:
Originally Posted by Sil_liS View Post
Now anyone can argue that the first quote was just about the printing expenses, and that he gets the point that ebooks can in fact be much cheaper, but in between these two he said something that contradicts that conclusion.
Actually he's fairly consistent. You just haven't quite grasped the totality of what he's saying, to wit:

- The printing costs are fairly small (10%), far less than people presume.
- Other cost savings come from cutting out the intermediaries and eliminating brick & mortar costs.

With the latter, a big chunk of that is already shaved off by the online retailers -- e.g. Amazon can nail Borders and everyone else on costs, because they don't need physical stores.

I.e. most people assume that what they're charging for is the paper, when in fact most of it is the costs of bringing the book to market. Advances, royalties, editing, marketing, yadda yadda yadda.

Does that make a bit more sense now?
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