Thread: Is Publishing Doomed? JOHN B. THOMPSON with Williams Cole
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Old 11-15-2010, 12:17 PM   #7
ppw
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Quote:
Originally Posted by J. Strnad View Post
I don't think that follows logically.

The price isn't determined by cost, which only sets a bottom below which the price can't fall without losing money. The price will be determined by the market...what people are willing to pay.
This is probably what was missing in my thinking. Thanks for pointing it out.
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