Thread: Is Publishing Doomed? JOHN B. THOMPSON with Williams Cole
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Old 11-15-2010, 11:46 AM   #6
J. Strnad
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If what claimed in the article is true, then hard cover, paper back, and ebook prices should be all within 10% of each other.
I don't think that follows logically.

The price isn't determined by cost, which only sets a bottom below which the price can't fall without losing money. The price will be determined by the market...what people are willing to pay.

Hardbacks have a much greater "perceived value" than paperbacks, even though the printing cost isn't that much more. Also, you're paying for the ability to buy it "now" rather than when the paperback is released in a year or so.

Same with ebooks. We have yet to find out what the actual perceived value is so prices fluctuate wildly. But without the printing and the distribution costs the author mentioned--shipping, warehousing, returns--certainly the price could be lower than for paper books.
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