This is just another person being purposely misleading. They all say the mandatory part about how people just don't understand that the book cost more than just printing.
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I think there’s a lot of misunderstanding about the cost of e–books. The question of the printing and paper is a relatively minor part of publisher’s cost, maybe 10 percent of their overall costs.
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But then this one actually mentions the other reasons why ebooks should be cheaper.
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The significantly cheaper price for an e–book you see online compared to a traditional hardbound book basically reflects cutting out the distribution, real estate, returns, and everything associated with the side of physically moving the books.
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Now anyone can argue that the first quote was just about the printing expenses, and that he gets the point that ebooks can in fact be much cheaper, but in between these two he said something that contradicts that conclusion.
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But people think, “Well, if you get rid of the book, your costs must be zero, or very little.” But in fact that’s just not the case.
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And yes, these were in fact quotes from the beginning, end, and middle of his reply to the question "Aren’t they easier and cheaper to distribute?".