Quote:
Originally Posted by HamsterRage
A year or so back I bought a boxed set of all 14 Fleming Bond books for $25 or so, brand new, at Costco. That seemed like great price to me, but I'm not sure at what price I would have hit the, "it doesn't seem worth it for a bunch of 50 year old popular fiction books", point.
I can say for sure, though, that it would have been way, way, way short of $140, or $10 a book.
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This is a great example of "monetizing" the backlist assets. Bundling up overstock of the paperbacks and still getting the consumer to pay $25 for 14 books is terrific. Much better than landfill. And, really ... have you read all 14 books since? Perhaps one or two or three? Net cost to you: might be pushing $6 to10 a read. You're happy: you "got a deal", bought something on impulse, and have some potential for a rainy day read.
It's exactly the approach that's needed for backlist ebooks. Price them to sell and market them in a variety of ways to different consumer audiences. It might be as simple as $8 a title but "This weekend say Yes to
Dr. No: Treat yourself to an Amazon Bond Four Pack for $17.95".