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I seriously doubt if any casual sci-fi ebook buyer has ever heard of Baen. They have heard of Amazon if they own a Kindle, and the bookstores of B&N, Sony or Kobo if they have those respective store devices, as well as Amazon which they know they cant buy from. But Baen? A non-starter in the mainstream.
This says nothing about Baen's quality ... but says volumes about "purchase intent" among eReader owners. And therefore low impact on a mainstream list like New York Times.
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