I don't know for sure but don't Borders just sell epubs, and those epubs are DRM'd?
If it was an epub you bought you won't be able to read the book (once you find it that is) without stripping the DRM first and then converting it to a MOBI in Calibre.
You would need to google for instructions on how to remove DRM, it's not something I do.
To be honest you should have bought the book from Amazon. The only books you can buy from anyone other than Amazon are non DRM books, ideally in a MOBI format, although you can convert any non DRM books to MOBI using Calibre
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