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Originally Posted by taming
I was amazed to hear on the program that a hardcover Canadian book generally sells 3-5,000 copies--if it does well. They then said that some Giller winning books have sold 80-120,000 copies. I have no idea what the small publisher for this year's winner will do if it is true that they can only produce 1000 a week. Of course they are "handmade" so maybe they will contract with someone else.
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I've heard some news stories on the CBC that the publisher has had offers to mass print for them but so far has refused. They believe in the hand-crafted books as art themselves. I'm not sure the author is too thrilled with this though. It's interesting and has been good publicity for e-books.
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“It would no longer be a Gaspereau Press book,” said Steeves, who declined to identify the bigger press. “If you are going to buy a copy of that book in Canada, it’s damn well coming out of my shop.” Steeves said the initial print run on The Sentimentalists, a novel about a daughter uncovering her father’s dark history, was in his usual modest range of 600 to 1,500 copies, and that the book had sold 400 copies before the Giller long-list was announced. He has printed just over 2,000 more copies of the inside pages but is waiting on a delivery of paper for the cover. He hopes to be printing the cover and binding the books next week and filling orders the first week of November.
If that’s not fast enough for Toronto, he makes no apologies.
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http://www.theglobeandmail.com/news/...22/?cmpid=rss1