If you look at it in terms of functional aesthetics, I think it looks a lot better than if you looked at in terms of its physical appearance.
Here's what I see:
- backed by Amazon and its 90,000+ online ebooks. and the prices of the ebooks are significantly lower than their hardcopy counterparts, which is just common sense marketing.
- uses electronic ink and can last for a week on one charge.
- you can browse/buy books wireless via EVDO directly on the device.
- you can help cut down on your personal carbon footprint by buying ebooks over hardcopy versions.
This all looks pretty attractive to me. I'm not looking to display my Kindle like a work of art.
This being said, I think the next version should devote a little more energy to physical aesthetics as well.