The problem with the Kindle's design isn't just that it's ugly--it's amateurish (
Scoble's take on the design flaws are spot on, IMO). A $400 device in 2007 should convey some sense of professionalism. A company the size of Amazon could certainly have afforded IDEO or another firm of the same caliber. That said, if search and free wireless were compelling enough features for me, I'd drop the $400 in spite of how it looks.