Quote:
Originally Posted by cjottawa
I've enjoyed Amazon's other Kindle ads but this one comes off as a bit smarmy, like it's "preaching to the converted."
A small tweak could have made a big difference: change the woman's response to one of genuine helpfulness and a bit of excitement at having a Kindle. Make the iPad user response to the Kindle one of "seeing the light" and you'd have a commercial that could actually make a difference instead of putting up a wall between iPad and e-reader users. Both have a place
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Keep in mind this is advertising. It is supposed to sell the Kindle not make nice with the iPad.
Apple had a campaign for several years with the same philosophy. Remember those Mac vs PC spots making fun of Microsoft Windows. Same thing.