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The thing that really weirded me out in the first ad was putting the Kindle in the back pocket. Screen out, no less!
I sometimes put my iPod in my back pocket, but the delicate screen faces my nice, soft body, not the cruel, hard, pointy world.
I guess they're trying to make the "it's not *that* expensive; just use it" argument. But still. I take my Kindle everywhere (in its cover) read it in the bath even (I'm often too lazy to even put it in a ziploc, though I probably should do that) but I'm careful with that screen!
I loved the second ad, though. I wonder what kind of book budget she put him on?
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