You are assuming the author wants to be bothered with formatting an ebook, creating a webpage, maintaining the storefront, etc. etc.
Some like doing that sort of thing, some don't mind it too much, some prefer to subcontract out and perhaps give up part of their profit to not be bothered with it. Just saying.
Also, some publishers insist on retaining ebook rights when they purchase hard copy publication rights, and the authors don't know enough to separate them out, or don't see the benefits, or are afraid that the publisher will reject them if they try to do it.
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