I came across this ad on YouTube while watching other Kindle holiday ads.
I'll quote my own comment made on YouTube:
Quote:
I've enjoyed Amazon's other Kindle ads but this one comes off as a bit smarmy, like it's "preaching to the converted."
A small tweak could have made a big difference: change the woman's response to one of genuine helpfulness and a bit of excitement at having a Kindle. Make the iPad user response to the Kindle one of "seeing the light" and you'd have a commercial that could actually make a difference instead of putting up a wall between iPad and e-reader users. Both have a place.
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