Quote:
Originally Posted by Fbone
I wonder how much different the NYT's bestseller list will be from the Kindle's.
Also, there is greater risk of fraud in the e-book market.
|
Why do you think the risk of fraud is higher? It's all in how they validate the source data.
My impression is that the best seller list is the only marketing the big publishers understand how to do. They make the book catalogs and time the releases so they ensure they don't release too many block busters at the same time and drop one off the list. They market in the book chain about which books are going to be big and they need to stock up on. They leak to the book reviewers at the major newspapers and magazine which to review. They make sure they get the shelf space and basically create the best seller list.
All this is going to change big time with electronic books. Amazon and Apple are going to use their market data and targeted advertising. "We think you'd like these books based on your previous purchases". I think this is the long game that Amazon and Apple are playing. They understand the new market and the big publishers don't have a clue. They're too busy trying to play puppet master with the prices.