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I saw the first one on TV and I thought the same thing when I saw them pulling it out of the jewelery draw and sticking it in the back pocket but then at the end they flash up the only $139. I was left with the impression they were saying, take it with you and enjoy it. Don't worry so much about it. It's only $139. If it breaks buy another one.
I don't like the disposable mentality but it does a lot to change the thinking that it's one of those expensive gadgets. Amazon has been doing an amazing job of advertising.
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