I made this comment on the second video, over on YouTube, which I repeat here:
Quote:
Amazon has hit a home run with this commercial.
To me at least, it tugs at the heart strings as I grew up with a passion for reading and learning.
I loved buying, receiving and reading books and could never get enough of them.
Add a savvy grandma to the mix who sees the power of having a "book" that's really unlimited books and, well, I wish I'd had a Kindle as a kid. I'll have to settle for one as a big kid.
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Another nuance I missed: the glimmer in grandma's eye when she sees her grandson's passion for reading.
I really love this commercial.