Quote:
Originally Posted by Kali Yuga
I've read lots of analysis and pundits who are way off base. However, McQuivey seems a lot more on the ball than most, and strikes me as more consistent than you suggest. Again, I only have access to the summaries, not the report itself; as such I am reluctant to say it, but maybe you're just not getting the gist of his positions.
|
You don't seem that reluctant to say anything, actually.
There's no point having a play-by-play argument about what McQuivey says if you can't play the points back and, as the reports are for purchase, I don't feel comfortable quoting large portions (the reports are, after all, under 10 pages long and priced at $495 each).
I will merely restate: in July, he recommends manufacturers of ereaders strip out ALL features, including ALL real-time connectivity; and then four months later he recommends manufacturers of ereaders will fail unless they include email access at a minimum.
This analyst has demonstrated in about five separate reports that he has no concept of what the consumer looks like who actually reads in volume -- the 10% or so of Americans reading 2 or more books a month. We are not talking about folks who "read" on a laptop as we are doing posting here at MR: we are talking about folks who buy the latest Stephen King and "read" it on their Blackberry or Windows 7 laptop vs a Kindle or a Kobo. It's the latter who will buy the content and who will ultimately drive the industry and the changes within publishing as a category.