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Glad you're enjoying Evoguia!
It's so hard to say whether we'll see a reader price war... a lot depends on whether people feel that the readers are the best way to read e-books, or if they show that they just want the e-books for other devices (like PDAs and smartphones). So far, no one has demonstrated the ability (or inclination) to bring their readers down significantly in price. If Kindle takes off, the other e-book readers could simply throw in the towel and cater directly to Kindle or alternative device consumers.
We may see a price war on the e-books themselves, if sellers feel the need to compete with Amazon for market share of content.
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