OK, Daffy, I'm confused. What is wrong with either ad? Sure it would be nice to have a cover on the Kindle, but almost everyone I know who owns a Kindle didn't buy a cover and treats their Kindle as shown in video 1.
As for video 2, I actually think the ad is clever. The boy has broad reading interests and what better way to satisfy it than with an e-reader? Well, I guess, if grandma really wanted to give the very best, she could have gotten him a Sony, but second best isn't so bad.