This is essentially what I do now. In 2006 I set up my own site and started selling, before Amazon et al started offering their services to indie authors. (Today my books are also available at other booksellers, but always with references to my site, in the hopes to drive more customers directly to the source).
I agree... it's all about getting people to your site. In one year, where I was connected to the Read an E-Book Week site as its web developer, I got enough cross-traffic to make over $500 in sales. That was (sadly) my best year, but it illustrates what can happen if you can just get people to your site.
Quote:
Originally Posted by jbcohen
Perhaps a better known author such as John Grisham, who incidently already has a web site of his own, might possibly sell his ebooks from his oweb site as well as via amazon or borders. He already has the site there might as well make full use of it.
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Authors working with major publishers are often contractually forbidden to self-sell their books, so selling from their own website may not be permissible for some authors. (They can always use their website to point customers to the booksellers, of course.)