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Originally Posted by brecklundin
Aren't conspiracy theories fun? I find it even more fun with Jobs in his real life role as El Diablo...or perhpas as El Chupacabra? Loki? 
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I'd go for a theory that Amazon was in on it the whole time. Sure, Amazon looks innocent enough, but they sell the ebooks of the evil publishers. The buyers aren't sure who to blame, but Amazon is pointing the finger at the publishers, saying "they made me raise the prices". By the time the dust settles, the publishers would have increased the prices of pbooks (they sold less books, so they have to have higher prices), and reluctantly agree to sell ebooks 5% less than the pbook. Amazon comes out of this as the hero of readers everywhere.
So yes, this is fun. Anyone have a different theory?