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Originally Posted by Figwit
I will always read reviews/recommendations when they are available. I am leery of buying an ebook without them. It is different from being able to wander into a book store and thumbing through the books. I do prefer the negative reviews as sometimes I suspect the glowing reviews may be from friends or acquaintances - depends on the number of course. I will also check out the reviewer to see what other books they like (talking about Amazon here). My greatest fear is ending up with a romance story disguised as something else. I have bought duds both as paper books and ebooks despite my research but they are more than balanced by the gems. The covers attract me initially but I try not to let them sway my judgement too much.
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I find that I get a lot more out of negative reviews, too; I find that I get a better feel for what the book is truly like from negative reviewers. Reviews that state "this book is awesome" are great, but I need to know why it's awesome - sometimes the reviewer will tell me why, sometimes he/she won't. Negative reviewers (in my experience) tend more often to state what they specifically didn't like in a particular book.