MobileRead Forums - View Single Post - The Most Popular Devices of 2010 -- Let's Get It Right

Kali Yuga · 11-09-2010, 02:16 PM

This is how you "get it right." You do actual market research. And then charge $500 for the full report.

http://www.google.com/hostednews/afp...76101cbaf5.701

Readership rates:
Laptops: 35%
Kindle: 32%
iPhone: 15%
Sony: 12%
Netbooks: 10%
Nook: 9%
iPad: 9%
Other smartphones: 8%

50% of ebooks are currently bought from Amazon.

This includes multiple device use (hence the total is above 100%), and as best I can determine is US-only.

Forrester believes 7% of the US public reads ebooks, and believes this will double next year.

If you actually want to pony up for the full report, here ya go: http://www.forrester.com/rb/Research...q/id/57664/t/2

11-09-2010, 02:16 PM	#76
Kali Yuga Professional Contrarian Posts: 2,045 Karma: 3289631 Join Date: Mar 2009 Device: Kindle 4 No Touchie	This is how you "get it right." You do actual market research. And then charge $500 for the full report. http://www.google.com/hostednews/afp...76101cbaf5.701 Readership rates: Laptops: 35% Kindle: 32% iPhone: 15% Sony: 12% Netbooks: 10% Nook: 9% iPad: 9% Other smartphones: 8% 50% of ebooks are currently bought from Amazon. This includes multiple device use (hence the total is above 100%), and as best I can determine is US-only. Forrester believes 7% of the US public reads ebooks, and believes this will double next year. If you actually want to pony up for the full report, here ya go: http://www.forrester.com/rb/Research...q/id/57664/t/2