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Originally Posted by Kali Yuga
Also, on a fundamental level it doesn't make sense to treat paper and digital sales the same. It's common, unfortunately, for consumers to demand they be identical when it's to the consumer's advantage, and treated different when the differences are in the consumer's advantage....
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Funnily enough it's the exact opposite now: Publishers treat them the same / highlight the differences as it fits their agenda. The worst of both worlds for the consumer, so to speak.
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On a separate note, it isn't easy for a retailer to do business in 180 countries.
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Well, you can probably start with two or three dozen. And if you want to go the low-maintenance route just make it clear to the customer that he's responsible for any taxes and duties. Oh, and you'd invoice in US dollars, no worries.